Rosewood Puts An Emphasis On Curated And Localized Retail For Newly Opened Properties - Forbes
The Rosewood hotel group is stepping up its retail game. For recently reopened and new properties slated for 2022, the hotel boutique will reflect the luxury group's A Sense of Place® philosophy— where local culture and history serve as the inspiration for the entire guest experience by going beyond the typical straw hats and beach schmatta resort shop offering. Instead, each property will direct the selection to connect with its location for curated and exclusive merchandise for a unique retail experience. In many cases, collaborations and pop-ups will enrich the merchandise offering while creating excitement at the stores. The strategy was engaged at the newly reopened Rosewood Le Guanahani St. Barth. Other properties such as Rosewood Miramar Beach in Santa Barbara, CA and Rosewood Hong Kong Shopping lead the group for blending a luxury hotel and shopping experience into one. Infinity pool to be...